Website Design
for Surgeons.
A specialist practice runs on referrals, and both the GP and the patient look you up before anything happens. We build sites that hold up to that look, and that stay inside the rules regulated health advertising has to follow.
City Orthopaedics
Orthopaedic Surgeon
What a specialist website actually has to do
Your real audience is split between the GP deciding where to send someone and the patient deciding whether to go. Here is what we build in.
Make referring effortless
The referring GP is the customer most specialist sites forget. A clear referral page with your details, how to send one, your sub-specialty interests and your consulting locations means you are the easy choice on a busy afternoon.
A page per procedure and condition
Rotator cuff repair, ACL reconstruction, knee replacement, shoulder instability. Patients search their diagnosis, not your name, and each condition explained properly is what brings in the people who have not been referred yet.
Stay inside the advertising rules
Regulated health advertising cannot use patient testimonials about clinical care, and outcome claims are tightly limited. We build credibility from qualifications, appointments and clear information instead, so the site is persuasive without putting your registration at risk.
Set out the credentials plainly
Fellowship, college membership, hospital appointments, where you trained and any sporting or institutional roles. On a decision this serious, this is the evidence that does the work, and it is the part a referrer scans first.
Answer where and how much
Consulting rooms, operating hospitals, whether a referral is required, and how fees and out of pocket costs are handled. Informed financial consent is expected, and being upfront saves your rooms the same phone call fifty times.
Explain what actually happens
First consult, imaging, the decision, surgery, recovery timeline, when they drive or return to work. Patients are anxious and under-informed, and the practice that sets out the journey is the one they feel safe choosing.
How we build your site
Six stages from first conversation to a site that keeps bringing in work. Click through and see exactly what happens at each one.
Discovery
A free, no-obligation chat about what you actually need the website to do.
We go through your goals, the jobs you want more of and the ones you would rather stop getting. We look at who you are up against locally and what your customers want to know before they pick up the phone.
You come out of that conversation with a clear scope and a fixed monthly number. No discovery fee, no vague quote that quietly grows later.
- Your goals and best jobs mapped out
- A proper look at your local competition
- Clear scope and a fixed price up front
Research and planning
We work out what the site needs to say, and in what order, before anyone designs a thing.
We plan out the pages you need, the question each one has to answer, and the path from someone landing on your site to picking up the phone. Get that right and the design has an easy job.
This is also where the groundwork for showing up on Google goes in, so the site launches ready to be found instead of needing a rescue six months later.
- Every page planned around a real search
- A clear path from visitor to enquiry
- Groundwork for Google done early
Design and development
We design and build your homepage first, so you see the real thing rather than a picture of it.
You get a working homepage on a private link, not a flat mockup. Click through it, scroll it, open it on your phone, show it to whoever you trust for an honest opinion. It is far easier to give useful feedback on something real.
Once you are happy with the look and the feel, we build out the rest of the site to match it.
- Your homepage built first, not mocked up
- Review it live on any device
- The rest follows once you approve it
Optimisation and testing
We make it quick, check it everywhere, and change anything that is not right.
Most of your customers will meet you on a phone, often on patchy regional reception, so we cut the load time down until the site opens straight away. Then every page gets checked across phones, tablets and desktop.
This is also your round of changes. Reword a section, swap a photo, add the service you forgot about. Nothing goes live until you have signed off on it.
- Opens fast, even on poor reception
- Checked on every screen size
- Your changes made before anyone sees it
Launch
We handle the technical side so nothing breaks on the day.
Domain, hosting, security and the switch itself are all sorted for you. If you already have a website, we make sure every old page points to its new home, so the traffic and the Google rankings you have built up come across with you.
That last part is where most rebuilds quietly go wrong, and it is the difference between launching ahead and starting again from scratch.
- Domain, hosting and security sorted for you
- Your existing Google rankings carried across
- Live without downtime
Support and growth
A website without traffic is a car without fuel.
Hosting, updates, backups and monitoring are covered every month, so the site stays quick and secure without you thinking about it. Need something changed? Send an email and it gets done.
From there we push on your local search, your Google profile and your reviews, so the site keeps climbing and keeps bringing in work.
- Hosting, updates and backups handled
- Changes made when you need them
- Local SEO and reviews to keep it growing
Rated 5.0 by the businesses we build for
Awesome service. Our new website build and launch was faultless.
Antony Yeates
Verified Google review
Every step of the process from gathering information, creating and going live with our website was an easy process. There was a lot of communication and we were able to follow the development as it progressed. Great work Lachlan, thank you.
Annette Plummer
Verified Google review
Has been helping me run my e-commerce site for years, always happy to drop everything & help. Best in the biz.
Jay Kloss
Verified Google review
We approached Lachlan about setting up a web page for our business and could not be happier with the end result. The process was very easy and nothing was too much trouble due to many changes we made. I’d highly recommend Lachlan if you’re considering a web design.
Aaron Haynes
Verified Google review
From the moment we first engaged Lachlan his service and attention to detail was first class, there is no doubt our business is deriving huge benefit due to Lachlan’s skill, we could not recommend highly enough.
Mark Hemingway
Verified Google review
Our new website, created by Lachlan from We Are Hike, has just launched and we couldn't be happier with the result! Lachlan was incredibly patient and helpful throughout the process and very quick to respond to emails and calls. The live deployment was quick and smooth and we have already had some great feedback for our new look. We would highly recommend We Are Hike. Thanks again Lachlan!
Melinda Abel
Verified Google review
Lachlan has built a wonderful website for us. Very professional and helpful. Highly recommend We Are Hike. 5 stars!
Katrina Monigatti
Verified Google review
Lachlan is a true professional in every area of his business. He knows the ins and outs of developing a website and also can give best advice based on your business model. I highly recommend him for this and also his incredible efficiency and quick responses. He is also very patient, an attribute not many carry. I can't really fault anything through the process in which he helped me build and develop my website from start to end.
Dana Raleigh
Verified Google review
We approached Hike to discuss a functional website that could handle our club's online membership subscriptions, apparel sales, and event registrations. Since deploying, membership management and marketing have never been easier. We're now able to reach specific member types and sponsors at any time with the click of a button through MailChimp, and track the club's membership growth each year with real data. We'd highly recommend Hike for eCommerce website design and are very happy with the end result.
Michael Devlin
Verified Google review
Straight answers before you commit
Still weighing it up? Call Lachlan and ask directly. No pitch, no pressure.
Plans start at $299 a month with no big upfront build fee. That covers the build, hosting, updates and support. The exact number depends on how many procedures and conditions you want covered properly.
Ready to grow?
Let's talk.
Get in touch and see exactly how the system would run for your business, lead to booked job.