Website Design
for Skin Clinics.
People research a treatment quietly for weeks before they book, and they are choosing the practitioner as much as the treatment. We build clinic sites that answer the questions they are too shy to ask and make booking the easy part.
Classic Skin
Nurse-Led Skin Clinic
What a skin clinic’s website actually has to do
This is a considered, personal decision, and it is made on a phone at night. Here is what we build in, because it is what turns quiet research into a booking.
A page for every treatment
Microneedling, peels, corneotherapy facials, pigmentation, acne and rosacea, skin consultations. Each gets its own page, because someone searching for acne treatment is not the same client as someone chasing collagen induction, and one treatments page will not rank for either.
Stay inside the advertising rules
Prescription-only cosmetic injectables cannot be named, priced or promoted publicly in Australia. We build a consultation-led path instead, so that side of the clinic still brings in enquiries without putting your registration at risk.
Put the practitioner on the page
Clients are trusting someone with their face. Your name, your photo, your nursing or dermal qualifications and your AHPRA registration, stated plainly, because the person is what they are really choosing.
Set out what things cost
A facial and a course of microneedling are wildly different commitments. From prices per treatment, and the package pricing where a series is involved, so people arrive already comfortable with the number instead of asking by DM.
Take the booking at ten at night
That is when the scrolling and the deciding happen, and it is well outside clinic hours. Real availability on the page, straight into the software you already use, with confirmations and reminders sent so the gaps get filled.
Turn one appointment into a plan
Skin results come over a series, not a single visit. Explaining the course, the timeline and the homecare on the page sets that expectation early, which is what turns a first-time facial into a client who rebooks and buys skincare.
How we build your site
Six stages from first conversation to a site that keeps bringing in work. Click through and see exactly what happens at each one.
Discovery
A free, no-obligation chat about what you actually need the website to do.
We go through your goals, the jobs you want more of and the ones you would rather stop getting. We look at who you are up against locally and what your customers want to know before they pick up the phone.
You come out of that conversation with a clear scope and a fixed monthly number. No discovery fee, no vague quote that quietly grows later.
- Your goals and best jobs mapped out
- A proper look at your local competition
- Clear scope and a fixed price up front
Research and planning
We work out what the site needs to say, and in what order, before anyone designs a thing.
We plan out the pages you need, the question each one has to answer, and the path from someone landing on your site to picking up the phone. Get that right and the design has an easy job.
This is also where the groundwork for showing up on Google goes in, so the site launches ready to be found instead of needing a rescue six months later.
- Every page planned around a real search
- A clear path from visitor to enquiry
- Groundwork for Google done early
Design and development
We design and build your homepage first, so you see the real thing rather than a picture of it.
You get a working homepage on a private link, not a flat mockup. Click through it, scroll it, open it on your phone, show it to whoever you trust for an honest opinion. It is far easier to give useful feedback on something real.
Once you are happy with the look and the feel, we build out the rest of the site to match it.
- Your homepage built first, not mocked up
- Review it live on any device
- The rest follows once you approve it
Optimisation and testing
We make it quick, check it everywhere, and change anything that is not right.
Most of your customers will meet you on a phone, often on patchy regional reception, so we cut the load time down until the site opens straight away. Then every page gets checked across phones, tablets and desktop.
This is also your round of changes. Reword a section, swap a photo, add the service you forgot about. Nothing goes live until you have signed off on it.
- Opens fast, even on poor reception
- Checked on every screen size
- Your changes made before anyone sees it
Launch
We handle the technical side so nothing breaks on the day.
Domain, hosting, security and the switch itself are all sorted for you. If you already have a website, we make sure every old page points to its new home, so the traffic and the Google rankings you have built up come across with you.
That last part is where most rebuilds quietly go wrong, and it is the difference between launching ahead and starting again from scratch.
- Domain, hosting and security sorted for you
- Your existing Google rankings carried across
- Live without downtime
Support and growth
A website without traffic is a car without fuel.
Hosting, updates, backups and monitoring are covered every month, so the site stays quick and secure without you thinking about it. Need something changed? Send an email and it gets done.
From there we push on your local search, your Google profile and your reviews, so the site keeps climbing and keeps bringing in work.
- Hosting, updates and backups handled
- Changes made when you need them
- Local SEO and reviews to keep it growing
Rated 5.0 by the businesses we build for
Couldn’t recommend Lachie highly enough! From start to finish, he made the whole process incredibly easy and absolutely nailed what we were looking for. He took the time to understand our business, our brand and the overall feel we wanted, and somehow brought it together even better than we imagined. His communication was great, he was always quick to make changes, and nothing ever felt like too much trouble.
Shane Barbetti
Verified Google review
Hands down the best website builder and service we’ve come across. From start to finish, the whole process was easy. Great communication, quick turnaround and they absolutely nailed what we wanted. Nothing was ever too much trouble, and the finished website speaks for itself. Couldn’t recommend them highly enough!
Darren Mohr
Verified Google review
With no hassles Lachlan created me the perfect website. Highly recommended.
Sean O’Sullivan
Verified Google review
I highly recommend Lachlan at HIKE. He’s done a great job designing my website and has been excellent with the ongoing support throughout the process. Professional, easy to deal with, responsive and always willing to work through ideas and changes to get things right. Really happy with the end result and the service along the way. Looking forward to working with Lachlan as our business grows into the future.
Lukas Rempel
Verified Google review
Working with Lachlan at We Are Hike was an absolute pleasure from start to finish. He took the time to truly understand our unique business and built a modern, professional, and mobile-friendly website that makes it easy for our customers to connect with us. Communication was clear, the process was seamless, and nothing was ever too much trouble for him. I cannot recommend Lachlan and his team highly enough!
Sue Thompson
Verified Google review
Really happy with the website and the whole experience. Professional, prompt, and easy to deal with from start to finish. Nothing was ever too much trouble and the guidance along the way made the process really straightforward. Highly recommend.
Amber Brown
Verified Google review
Working with Lachie has been an absolute pleasure from start to finish. He completely transformed the Tracks of Change website, taking the time to understand the vision and creating something that feels professional, modern, and easy to navigate. He was always responsive, happy to make changes, and explained everything clearly throughout the process. Nothing ever felt like too much trouble, and the final result exceeded my expectations. If you’re looking for someone who genuinely cares about delivering a high-quality website and is great to work with, I couldn’t recommend Lachie more. Thanks again for all your hard work!
Tyler Holland
Verified Google review
Lachie was great to deal with. He was able to help get us out of our previous contract with a dodgy digital marketing agency and built on what we already had with no downtime. Couldn't recommend enough.
5D Surveying
Verified Google review
Highly recommend Lachlan, absolute wizard. Very professional and very easy to deal with from start to finish
Jayden
Verified Google review
Straight answers before you commit
Still weighing it up? Call Lachlan and ask directly. No pitch, no pressure.
Plans start at $299 a month with no big upfront build fee. That covers the build, hosting, updates and support. The exact number depends on how many treatment pages you need and whether you want online booking wired in.
Ready to grow?
Let's talk.
Get in touch and see exactly how the system would run for your business, lead to booked job.